Helping make neighborhoods safer.
Brand
Technology
Industry
Community Safety
Focus Area
Solving For
A social impact blueprint to advance its mission of “making neighborhoods safer.”
After being acquired by Amazon, the company began shifting away from pre-acquisition approaches focused on law enforcement and government subsidies toward a more community-centered model. Ring was at an inflection point: it needed a clear social impact strategy that reflected its product and mission, earned customer trust, and engaged key community leaders.
Partners
Internal business stakeholders, nonprofits, policymakers.
Collaborated with internal stakeholders from across business teams including Public Policy, Communications, Product, Operations, and executive leaders to test out impact pilot programs. Conducted listening sessions with external partners. External partners included local domestic violence nonprofits and community leaders including local, state, and federal policymakers.
Outcome
A scalable partnership model with significant reputational and business impact.
Established domestic violence as a key priority impact pillar for Ring. Within 12 months, the pilot programs scaled into a national partnership with the National Network to End Domestic Violence (NNEDV). Since 2021, the partnership has supported over 45,000 survivors and 700 domestic violence nonprofits nationwide, including Tribal organizations and U.S. territories.
This partnership has generated significant reputational impact, earning more than 200 positive media mentions, engaging over 100 policymakers, and creating ongoing thought leadership opportunities for executive leaders.
In addition to the free devices distributed through this partnership, nonprofit partners report sustained demand for Ring technology among survivors, with many organizations independently purchasing additional devices after their annual allotment is used.